Evaluation Q1

Evaluation Question 1 from 09robebr

Evaluation Q2

I made a Glog in response to this question.
Question Q2

Evaluation Q3

We created a video to present this question shown below.



Below is the script we used if it difficult to hear what is being said.

  As well as what is mentioned in the video, we got feedback from an online forum that had personal relationships with a member of our group. Their overall views collectively was that it was an entertaining video. Most of the people who commented fall into the categories of audiences which we have focused on from the Life Matrix tool and the Uses & Gratifications theory and this means that we accurately created a music video which conforms to the audience which we aimed at.

In terms of constructive criticism, the feedback was mostly based on post-production elements of the video and little recording would have been required. "At 1:29 (when there are additional vocals in the background), you should do the split-screen that you did in 1:59, but without the blur and get the other guy to sing/lip-sync the BG vocals." We acted upon feedback where possible such as with post-production editing shown. However there other elements of the video such as, "I guess nothing can be done about the actors?" and "the lack in acting skill", it was difficult to implement as we had little time to film and implement the changes; a mistake we were forced to use post-production to fix wherever possible.

 In order to help support the feedback from before, we held a preview screening of our music video along with other music videos from other groups in our class and with the feedback. The responses were similar to the forums' responses with problems such as an unclear narrative and lack of acting.

We also asked our teacher for feedback on our music video, who suggested the glitch effects we used in the final version of the video as it was a technique used in videos previously made of a similar genre. Using a tutorial, we were able to create the effect in our own production.

 We also asked for brief feedback on the album artwork and the website to gauge peoples opinions of the ancillary tasks. From the feedback we received from the people in my media class, the general trend was the need for cutting the prints more precise as it was slightly uneven. However, the remainder of the feedback is positive with comments saying it was "professional looking" and that "people would buy that in shops".

Evaluation Q4

Creation of the Website

During the past few weeks, we have worked on creating a website to accompany our CD booklet and music video. This was done using the online website creator; Wix.

This was the original template's home page which appeared to need a lot of work to change. Firstly, we needed to change the background to something more appropriate to our project (which would feature on all of the pages that follow) after several different backgrounds were tested, we opted for a scenic screen capture from our video which we then had to edit so that the lighting and colours allowed for text to be viewed. We also removed the large icon and text from the centre and replace it with a large title of our artist to be placed at the very top of the page. The social media links were also moved and were each linked to Madeon's official pages. The navigation buttons at the bottom were only added to this page whilst the ones at the top remained in the header on the rest of the pages.

The News page was fairly straight forward in terms of the design. We simply split the text box which scrolled down the page into two parts in order to have everything instantly seen without the need to scroll down as this affected the size of the background picture. Once we had finished doing that, we were able to fill in the information with events including the plan for the music video and the release of the song we were covering. We also decided at this point to colour code each page, making the boxes red throughout as opposed to the flashing multi-coloured ones that were originally there.

We did a followed a near identical process for the news page, splitting the text box and adding in information about a tour including dates, location and price.

For the music page, we had to replace the music app that already existed and opted for YouTube clips with links to the same songs oniTunes.  We had originally had 4 videos on the page, however due to the aspect ratio on certain computers, not all could be viewed properly.

We decided to completely scrap the bio page as it was not vital to the website and it didn't seem to blend very well with the other content.

We created our own brand new Store page which frequently features on real artists' websites selling merchandise etc. We added images of genuine Madeon merchandise and made some realistic prices to accompany them.

The header contains the Artist's title alongside the logo From the initial 'M'. This logo is also a button that links directly to the homepage.

Website Colour Schemes and Mise-en-scene

Mise-en-Scene: For our website we have decided to subvert from a lot of the conventions used by the original artist.
We will utilise screenshots from our final production piece and landscape shots taken when filming in order to make up the background, as opposed to Madeon who used a landscape artwork rather than a real picture. This background will be enhanced in order to be the middle ground between the two contrasting moods in the video. This will be the tone throughout the rest of the website.
The information will be laid out in a very simple and easy to use way through the use of tabs linking to different pages and large text boxes with information displayed in a simple list form.
The conventions of the genre and of music in general will be conveyed through the frequent use of the artists logo and brand.


Colour Scheme:
we have chosen to use several different vibrant colours for the text boxes and the text itself. This was an attempt to adhere to the conventions of the genre. This was decided through the frequent use of neon and strobe lighting seen in different music videos categorised in the same genre and is something we will pay homage to.
The background may make the text colour difficult to choose as it is likely to consist of several different colours which may blend the text in. We will attempt to counteract this by adding a translucent layer behind the text to help distinguish the text from the background.


Below is the homepage of Madeon's official website:

Brand Development

I have created a post on Glogster to explain how we developed a brand using our products.
Brand Development