Evaluation Q3

We created a video to present this question shown below.



Below is the script we used if it difficult to hear what is being said.

  As well as what is mentioned in the video, we got feedback from an online forum that had personal relationships with a member of our group. Their overall views collectively was that it was an entertaining video. Most of the people who commented fall into the categories of audiences which we have focused on from the Life Matrix tool and the Uses & Gratifications theory and this means that we accurately created a music video which conforms to the audience which we aimed at.

In terms of constructive criticism, the feedback was mostly based on post-production elements of the video and little recording would have been required. "At 1:29 (when there are additional vocals in the background), you should do the split-screen that you did in 1:59, but without the blur and get the other guy to sing/lip-sync the BG vocals." We acted upon feedback where possible such as with post-production editing shown. However there other elements of the video such as, "I guess nothing can be done about the actors?" and "the lack in acting skill", it was difficult to implement as we had little time to film and implement the changes; a mistake we were forced to use post-production to fix wherever possible.

 In order to help support the feedback from before, we held a preview screening of our music video along with other music videos from other groups in our class and with the feedback. The responses were similar to the forums' responses with problems such as an unclear narrative and lack of acting.

We also asked our teacher for feedback on our music video, who suggested the glitch effects we used in the final version of the video as it was a technique used in videos previously made of a similar genre. Using a tutorial, we were able to create the effect in our own production.

 We also asked for brief feedback on the album artwork and the website to gauge peoples opinions of the ancillary tasks. From the feedback we received from the people in my media class, the general trend was the need for cutting the prints more precise as it was slightly uneven. However, the remainder of the feedback is positive with comments saying it was "professional looking" and that "people would buy that in shops".