Consuming Habits of the Dance Music Industry

The consuming habits of the dance music scene are different to that of the mainstream scene. The dance scene is often seen as the most digitalised scene with artists releasing singles of extended plays (EP) through digital marketplaces only. Some artists will release long plays (LP), these albums are normally sold physically on the record labels website as well as through the digital marketplaces.

 

The dance music scene is record label orientated and releases are hyped up before the release of the song in order to gain a wider audience. They often do this by posting previews on social media platforms like Facebook and Twitter. In addition, the song will be previewed on Soundcloud; a website designed for music sharing and is most prominent for the dance music scene.

 

Most people consume dance music through the releases and purchasing on digital marketplaces. Beatport is the most prominent marketplace where record labels such as Spinnin’ Records and Bourne Recordings will release on Beatport exclusively before a release on another digital marketplace like iTunes and Amazon. In addition to this, the consuming habits of some dance music audiences has shifted to music piracy as people now begin to download the music illegally.

 

From this research we gathered, we have discovered that in order to reach a wider audience, it will be useful to sign the song onto a record label. In addition to this, we would release previews and hype the release up on our social media pages, website and on our Soundcloud page. In addition, we should offer a physical copy for purchase on our website.