Saturday, 5 December 2015

Covergence

Hepworth (2011) wrote an article about the surge of vinyl record playing in recent years, despite it being likely the form of music consumption would die off. He says that people are after a mix of life rather than just the new, fast and portable forms of music like downloads. The public also wants the slow and cherished design of the vinyl record. People are after a mix of large screens on TV and small screens on mobile devices.
According to Hepworth, the 'slow and quick, portable and tangible' duality of the vinyl record is what keeps it as popular as it is. Many may not even play the vinyl's, but like them as an almost collector's item. Many may keep music in the cloud storage for quick access but also want to cherish the vinyl.
This can be applied to our task with the prospect of creating a CD art and the advantages of buying the physical form than just downloading it. It is often seen now that CD's offer more than just the download, such as lyrics of the songs or extra tracks. It is something we have to consider if we aim to sell the CD in physical copy and how to provide a competitor to the downloadable version.

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