Band website introduction

Today we looked at Band Websites as one of our tasks is to create one for the song we make a music video for.

Band websites are used for a number of reasons. It helps promote the band itself, but also gives the band a positive image. It is easy to make and control what information goes on the website; making it the main information hub for all about the band. The band website also gives directors a place to look at the band when deciding to help in their career, which also makes the band appear more professional. It also can act as social network for fans for the band where there can be forums set up for them to talk about the band: helping the band learn about their audience and their feedback.

Band websites will follow the three 9 rule, where any part of the website is accessable in clicks from the homepage. It will also have links to social media that the band has official pages on for the viewers to look at and like or follow. It should have all new and relevant band information such as tour dates and album release dates. Most band websites will have links or embeded videos about them or of songs made by them. It should also have a place to purchase the songs from places like iTunes.

Looking at Lana Del Ray's website, it fulfils this criteria. The homepage has tabs at the top of the page that take you to other important areas of the website such as the shop. It has embeded music videos throughout the homepage of the website, making the artist feel as if the website was personal and made to suit her. It also includes tour dates for when she on tour. Overall the website is effective at promoting herself and int interacting with her audience.