Thursday, 16 July 2015

Preliminary Storyboard

This is our initial idea for the Preliminary Task, and storyboarded out. It took several days to get the right idea, but we think this will work well for our song choice.



Wednesday, 15 July 2015

Band website introduction

Today we looked at Band Websites as one of our tasks is to create one for the song we make a music video for.

Band websites are used for a number of reasons. It helps promote the band itself, but also gives the band a positive image. It is easy to make and control what information goes on the website; making it the main information hub for all about the band. The band website also gives directors a place to look at the band when deciding to help in their career, which also makes the band appear more professional. It also can act as social network for fans for the band where there can be forums set up for them to talk about the band: helping the band learn about their audience and their feedback.

Band websites will follow the three 9 rule, where any part of the website is accessable in clicks from the homepage. It will also have links to social media that the band has official pages on for the viewers to look at and like or follow. It should have all new and relevant band information such as tour dates and album release dates. Most band websites will have links or embeded videos about them or of songs made by them. It should also have a place to purchase the songs from places like iTunes.

Looking at Lana Del Ray's website, it fulfils this criteria. The homepage has tabs at the top of the page that take you to other important areas of the website such as the shop. It has embeded music videos throughout the homepage of the website, making the artist feel as if the website was personal and made to suit her. It also includes tour dates for when she on tour. Overall the website is effective at promoting herself and int interacting with her audience.


Tuesday, 14 July 2015

Textual Analysis 5 - Televisor 'Find That Someone'

As a way to understand the genre that our group is doing, I have analysed Televisors' 'Find That Someone', as our song choice does not have an official music video. The song is of a similar genre to our own, as well as having some mention to romance.

The video introduces the artist in a literal way by using a zoom shot of an old T.V. with the artists name on in before zooming in. Despite the voice artist being male, most of the lip syncing is done by the females that appear throughout the music video; perhaps showing that relationship issues occur for both genders and not being biased.

The music video focuses on a number of things; one of which is colour. Pink, blue and green backgrounds are mostly used for each female to show the difference between them; constantly cutting to each shot quickly to match the pace of the song itself. The shot changes at least every line, if not quicker to keep with the pace of the song.

The video is also very literal shown in places such as where it says, 'You can tell me secrets' and has someone whispering into anothers' ear, and it saying, 'But I could never love' with a broken heart on the ground. There is also a look of shots of the women looking, particularly where it says, 'Find thae someone'. The majority of the lip syncing done is in the lines 'Just like you', where it cuts between each female to show their differences.
There is also relation to Vernallis' 'The Kindest Cut' Theory. This is due to the editing matching the beat of the song and lip syncing of the song between different characters, as well as cuts to different shots in time with the beat.

There is also a large use of eggs during the video that didn't seem to be relevant to the video at first, but made more sense as it went on. The eggs were used as metaphor for how people feel after unsuccessful relationships shown as there was use of the egg being crushed and a fried egg being place on the eyes and the yolk being broken to show crying.

Stop motion was used in the video to make not only inanimate objects such as string move, but also was used to make the females move in a jumpy way at the end of the song. The inanimate objects often spelled out 'You' when it was sung; continuing in the literal theme.

The video overall was interesting as it used lots of shot types and shots in general that helped support the lyrics. It was fast paced to fit the song and was unique that it was one that was memorable through the use of colour and interesting metaphors.

Original Music Video below:


Steps to Success

Recently, we learned about some tips from the exam board to make a successful music video. To show my understanding of these tips and their importance, I have made an Evernote post linked below.
Steps to Success

Thursday, 9 July 2015

Preliminary Task Brief

For our Preliminary Task, we have to create a one minute music video for the song of our choice as well as a CD cover and back for the song along with a web home page.
I am expecting to use Photoshop to help make the CD cover. It will likely use lots of colour for the dance genre of song as often seen for the genre.
I have chosen to work with two very reliable people for the task, Max Bradbury and Matthew Wells. All of us have agreed to do a dance mix song by Savoy known as 'Leaving You'. We chose this song as, not only did it not have a music video, but we had initial ideas what could be done for the music video.


Thursday, 2 July 2015

Textual Analysis 4 - S Club 7 '7'

As one of our tasks is to make a CD cover, I have chosen to analyse a CD cover to help gain an insight on what a CD cover needs. The example I chose was S Club 7's '7'. It has very simple ideas behind it and is quite an easy cover to create, simply being mainly a photo of the band members.