Friday 25 September 2015

Textual Analysis 6 - Darude 'Sandstorm'

The music video for the song 'Sandstorm' uses a lot of the genre conventions for a dance song. One of which is the uses of movement; with the cast of the music video running through the streets of a large city. The camera shots reflect this as it follows the cast running, with a combination of high angle and low angle shots, tracking shots as well as shot moving away from the characters in the music video.


These different shots, along with the fast cuts, keeps the video with the fast pace of the song; conveying towards Goodwin's 'Dancing in the Distraction Factory' theory (1992), where the music reflects visuals.




The editing used in the music video, as mentioned before, matches the visuals. The cuts are usually in time with the song and its beat, along with the pulsating of the screen in time with the beat allows this music video to maintain its pace throughout. There are even shots with the dog used to bark in time with the song.




The music video uses a mini movie for the video, which involves a woman that appears to have stolen a briefcase and is chased by a man and a double agent who turns on the man near the end of the video. There is also a man, (presumably Darude), who is seen throughout the video and allows the women to escape into the sunset via a boat. The only problem I have with the video is the lack of sense it makes. Due to the lack of lyrics, the video tries to have a storyline but doesn't seem to work. However, other dance music videos have mini movies as well, which is likely where the video takes inspiration from.




Wednesday 16 September 2015